I was invited tone a guest on the Social Monday podcast, “THE” podcast for Social Media Marketers.
Social Monday’s co-hosts, Bob Turner and Jason Goff, provide tips and information for small businesses about social media and online marketing.
In this interview, I provide some coaching tips and give advice for social media marketers who face professional challenges within their organizations. A recent survey of 600 social media marketers uncovered their frustrations about not being a more integral part of their marketing teams. Social media marketing is still relatively new, and many businesses have yet to embrace it fully.
The findings include feelings of not being heard and not getting the “Buy-in” needed in the workplace. Social media professionals also feel stress over being in an ever-changing profession in an increasingly dynamic world of information and technology.